We just got back from the Freemium Summit last Friday and it was exciting to hear how focused everyone was on metrics, especially around customer acquisition, retention & usage.
GigaOm's recap is here & a raw compilation of tweets and presentations can be found here.
The metrics that came up most often were:
- Conversion %
- Churn %
- Ratio of free to paying users
- cost to serve each user
The best quote at the conference came from Drew Houston of Dropbox, who said "It’s all about finding things in the margins — lots of little things rather than one key thing.”
What metrics are important for your business? How do you track them? How different is the freemium approach from traditional subscriptions?
